Then...1970's Double Seat Ad
Before Tiger Underwear, department store ads were found in catalogs and local newspapers. Here is an ad from the 1970's proudly displaying a boys brief featuring the exclusive double-seat. The 40 year old picture is a bit fuzzy due to age but does give a partial glimpse of the rear seat seam shown on the back of the model. The ad also shows an double-seat icon and is mentioned in the description of the product detail.