This blog is designed to help educate those interested the history of double-seat briefs. Historical pictures, newspaper and catalog ads will show how these briefs were worn from the late 1930's till the early 1990's.We would like to hear your comments about our post. Just create an account shown at the top of this page and Log In.
The space race of the 1960's was the era that almost all manufacturers offered double-seat briefs for both boys and men. Sears offered students and little boys the double seat option for longer wear, comfort and absorbency.
Thanks to Brad, (one of our followers to this blog) we received this old advertisement for Munsingwear Underwear Company.
Munsingwear ad campaign back in the 1940's was "And don't say underwear---say Munsingwear". Interesting to note that Jockey by then had already accomplish this style of branding.
Wards was a popular department stores in the 1980's. They also wanted to inform customers that their boys briefs featured an exclusive double-seat. It was unfortunate that by the 1990's, Wards also stopped offering this style of brief. It wasn't until almost 30 years later that Tiger Underwear made this classic style available again!
I always smile when I find vintage department store double-back briefs on eBay. Just this month a 3 pack of JC Penney Austin Manor Double-Back Briefs sold for $159.99. It's unfortunate that JC Penney stopped making these, disappointing me as well as thousands if not millions of other customers who had the pleasure wearing these back in the days.