Some of our customers inform us how much they use to enjoy wearing the old Wards department store style double-seat briefs. In some previous post, customers told how the double-back from Wards felt thicker and made playing little league sports much more comfortable. Shown above is a newspaper ad from the early 1980's that took up nearly the entire page! It seemed boys liked these briefs for the comfort-fit and moms liked the durability of the double-back!