A half a century ago, back to school shopping was similar as it is today. Every teenage boy wanted to have the same fashions he knew his peers were going to wear. That even included the basics like underwear.
In 1969, moms mostly shopped in department stores like Sears, JC Penneys and Wards. 50 years ago, back to school shopping meant purchasing boys double-seat briefs. The quality and comfort beats anything that is offered out there today except for Tiger, "Underwear Like You Wore Before"!