What's Old

A half a century ago, back to school shopping was similar as it is today. Every teenage boy wanted to have the same fashions he knew his peers were going to wear. That even included the basics like underwear.

In 1969, moms mostly shopped in department stores like Sears, JC Penneys and Wards. 50 years ago, back to school shopping meant purchasing boys double-seat briefs. The quality and comfort beats anything that is offered out there today except for Tiger, "Underwear Like You Wore Before"!

The old debate of boxers versus briefs was going on even back in the 1960's as shown in this catalog picture. In the 1970's, kids wanted to wear briefs and thought of boxers as something their grandpa's would wear. Times have changed as Underwear was not a fashion statement like they are today. The baby boomer generation wanted to wear briefs and the best quality briefs offered a double-seat for twice the wear!

Above is a 50 year old catalog advertisement and a photo of this actual product today. It has been the inspiration of Tiger Underwear to bring back this classic brief that features a thick double panel seat and dashes on the waistband.

Today's special on Ebay! An actual vintage (circa 1960's) 3 Pack of HealthKnit Double Seat Briefs. You can own and wear this style and enjoy the comfort of these full cut briefs for $129.99. If that is too much, you can own from the same seller, one pair of HealthKnit Double Seat Briefs in a size (40-42) for only $99.99.

These astronomical "Buy it Now" and or bids on eBay are not unusual for actual vintage briefs. Double seat briefs are typically 5 to 10 times higher than the same vintage single seat brand. It is not because of greed from the seller, but from the willingness of consumers to pay more when the demand is high and supply is low.

As a consumer in the 1990's, I did everything in my power by contacting JC Penney and other department stores to bring back their original brand of double seat briefs. Looking back, I'm certain I was not the only one given the "Supply and Demand" of this style today. 

With every major brand and department store dropping the double-seat option by the early 90's, I made it my mission in life to bring them back. This is A Tiger Underwear Purpose, as the demand is greater than the supply for a quality, full cut double seat briefs. 

Sears has been in the news the last few days and its future is in doubt. Time to reflect and remember the Sears catalog. Above is a 1960's photo of a typical Sears department store from that era. Below that is a boys underwear ad featuring Sears Best brief featuring a double-seat.